Ever since 2019, brands have started experimenting with TikTok, with the intent to connect with the audience who are a combination of Gen-Z and millennials. The group of people who fall in the Gen-Z category has been raised in the world of the internet and social media. In complete contrast, millennial customers are not familiar with social media platforms and so chances are less that they would respond to social media posts. But, a strong presence on social media especially TikTok has become a basic need for business organizations. Speaking of TikTok, creating the right and powerful content strategy matters most to see a large return on investment.
So far, several brands have run TikTok marketing campaigns with different types of content. But the downside is that there is no single strategy that would confine to work for all brands. Moreover, there aren’t any measurement platforms to monitor how a TikTok marketing campaign performs. But there are some important data that brands and marketers should consider taking a look at to evaluate their performance on TikTok in particular.
Keep a tab on signs of engagement
Just receiving likes, views, and followers is simply not enough on any social media channel. Rather, you need people to comment on your posts because comments are considered to influence more people to take a look at the post. Comments add more value to a post than likes and views. Comments increase brand value and brand perception of a large crowd of people. When more people share your content with branded hashtags, that indicates the success of your strategy. So running branded hashtag challenges is an excellent way to march towards brand recognition.
Monitor referral traffic from TikTok
There are intelligence tools that help you find the quantity of website traffic that comes from referral sources. Using those tools, you can detect the amount of traffic that your website receives through direct clicks through the TikTok app. Some of the advanced intelligent tools provide in-depth details like how many TikTok users watched a video, the amount of time they spent on watching a particular video, the gender, and age of people who watched the video, and the conversions that happened such a signing up for newsletters or purchasing a product, etc. If you are entirely new to TikTok for business, focus on creating fresh branded content to raise brand awareness. This will not only increase user engagement for your content. People will naturally tend to take a look at your profile which will make them click and visit your business website for sure.
Compare your TikTok content with that of others
Keeping a tab of your content strategy, getting all your content in one central place on a single dashboard will help you compare your TikTok content with that of others. When you have more conversions on Facebook or Instagram than TikTok, it is clear that your Facebook and Instagram posts have gained more traction than TikTok. And that means you are lagging somewhere on TikTok which you need to sort out immediately. Once you get to know the results, you could think about how to buy TikTok likes delivered fast for your content to get the desired outcome in forthcoming analysis be it qualitative or quantitative. Consider any kind of website – microsite or blog post, your social media marketing efforts will pay off someday to prove the value of your efforts. Make use of TikTok Insights of your business account to create or modify an existing or old content strategy to optimize your content results.