The number of time consumed by the users of Instagram to watch and spend on + the videos increases over time continually. This means that videos on Instagram are receiving the same awareness as that given to the pictures on Instagram. So most of the brands and businesses now have video marketing, and the video post’s frequency on Instagram has gradually increased over the last few years.
Video marketing using the Instgaram application is an excellent opportunity for businesses and brands to showcase to the world what they do and who they are in sixty seconds or less than sixty seconds.
In the below article, we will discuss the strategies of Instagram video marketing for businesses and brands and how to use the video content to grow your engagement rates on Instagram. There are various types of Instagram videos: user-generated content, live videos, educational videos, tutorial videos, product videos, and branding videos. You can buy Instagram story views for any type of video content. Businesses and brands can post their videos on Instagram in the below channels: Instagram video ads, Instagram IGTV, Instagram stories videos, Instagram In feed videos.
WHAT IS INSTAGRAM VIDEO MARKETING?
Video marketing is nothing, but you can use this marketing type to tell your brand’s story in a new way, reach your audiences, educate your customers and consumers, increase engagement, sell or promote your service and products.
VIDEOS TYPES IN INSTAGRAM
Determining the Instagram video types you want to utilize will an essential first and foremost step for your brands and businesses. Here are the different types of Instagram videos that you can choose from:
- Live videos
- Tutorial videos
- Branding videos
- Use generated videos
- Educational videos
- Product videos
- Live videos are nothing but a live streaming feature of Instagram.
- Live video of Instagram lets you televise the video in real-time to your followers and audiences.
- The live video feature can be used to cover the most important events for your business, such as a new product launch.
- You can transform your video into an IGTV or save the video to your mobile after you completed the Instagram live video.
- This feature was not available in the past, so you must take advantage of it now.
Tutorial videos are nothing but instructional videos of businesses and brands. Tutorial videos provide the step-by-step method on how to use a service or a product. This video type also includes additional information about the services or products, such as using the services and maintaining the products. These tutorial-type videos might overlay with the product videos sometimes.
Branded video types contain particular messages to make the audience familiar with the brand and businesses. Branding videos are typically more focused on brand storytelling and brand awareness.
These videos are any type of content such as audio, text, video, and images.
These are the informative videos that mainly depend on or educate the viewers.
These videos explain the products and services of the businesses clearly.